Rubi Ibarra celebrated her 15th birthday after invitation to the event by her father went viral.
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Rubi Ibarra celebrated 15th birthday in Mexico after invite went viral
Thousands poured into the La Joya community for Rubi's 'quinceneara'
Some locals hoped the attention would help the communities in need there
Family members had to open a path for the girl through reporters and photographers snapping her picture so she could reach the Mass for her in a field in central San Luis Potosi state. A large billboard saying "Welcome to my 15th birthday party" with Rubi's picture towered over the tents and tables filled with food.
Girls' 15th birthday parties are often a huge affair in Latin America
"I came to see if they would give me a dress for my granddaughter for her 15th birthday in May," said Victoriano Obregon, who came all the way from the northern state of Coahuila for an event which by Monday evening resembled a rock concert with music and large crowds.
Rubi's bash gained national and international notoriety in early December after a local event photographer posted on his Facebook page a video of the girl's father describing a down-home birthday party complete with food, local bands and horse races. In the video, cowboy hat-wearing Crescencio Ibarra haltingly but proudly describes the party and prizes, before announcing that "everyone is cordially invited."
Rubi's mother later explained that Crescencio had only been referring to everyone in the neighboring communities, not the world, but by then the video had been picked up dozens of times on Youtube and had been seen by millions, sparking tributes by musical stars, jokes and offers of sponsorships by companies.
Mexican airline Interjet published a promotion offering 30-percent discounts on flights to San Luis Potosi, under the slogan "Are you going to Rubi's party?"
Internet jokesters published photos of troops of turkeys, backhoes stirring giant caldrons of soup and massive crowds "heading for Rubi's party."
About 10,000 partygoers of all ages came to see Rubi
"What happened with Rubi is an interesting example of how the internet amplifies and makes hyper-transparent people's personal lives and how traditional media look for stories on social networks to bring in new audiences" who they have been losing, said Sergio Octavio Contreras, a communications professor at Mexico's La Salle Bajio University.
All the attention seemed to take the poor communities around Rubi's family's ranch aback. The access roads were blocked with cars and state police and Red Cross workers monitored the situation.
Some locals said they hoped something good could come out of it for the communities, which have a mezcal distillery but where residents are pleading for cellphone coverage.
"More than anything, this can bring attention to us ... so people can see the unemployment," said local resident Rutilio Ibarra.
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