Norton Motorcycles Set For India Debut By End Of 2025 Under TVS Ownership

TVS Motor Company has confirmed that Norton Motorcycles, the iconic British brand it acquired in 2020, will officially enter the Indian market by the end of 2025. This marks a significant milestone in TVS's multi-year strategy to revive and globalise the heritage motorcycle marque. Since acquiring Norton for Rs. 153 crore, TVS has invested over Rs. 1,000 crore into the brand, focusing on product development, R&D, and establishing a new manufacturing facility in Solihull, UK, with a capacity to manufacture around 8,000 motorcycles annually. The company plans to introduce six new models globally by 2027, emphasising "Design, Dynamism, and Detail" as core principles.

Also Read: Norton To Launch 6 Motorcycles In Next Three Years 

Sudarshan Venu, Managing Director of TVS Motor Company, announced the launch timeline while highlighting the benefits of the recently finalised India-UK Free Trade Agreement (FTA). "We applaud our PM's vision to enhance India's trade links globally. It creates large opportunities for Indian companies like ours to expand further and access new markets. We really appreciate the effort taken by the Government to make this historic India-UK Free Trade Agreement. Our British brand Norton will launch later this year and this agreement will help us scale faster and leverage common supply chains. We are excited as we further progress towards Viksit Bharat."

In India, Norton motorcycles will be manufactured at TVS' Hosur plant, positioning the brand to compete directly with Royal Enfield, Triumph, and Harley-Davidson in the premium retro segment. The initial offerings are expected to include one or two of the new-generation models, with a possible unveiling around September 2025. 

Also Read: TVS Registers 16% Sales Growth In April 2025

Norton is also developing two new platforms: a 350-450cc platform aimed at the Indian and other developing markets, and a 600-650cc platform intended for global markets, including Europe. The first model from the sub-500cc segment, a 300cc modern classic motorcycle, is anticipated to debut by 2028. 

The India-UK FTA is expected to facilitate Norton's expansion by reducing tariffs and enabling shared supply chains, making premium British motorcycles more accessible to Indian consumers. This strategic move aligns with TVS's vision to establish Norton as a global premium motorcycle brand.

With the Indian motorcycle market's growing appetite for premium retro-styled bikes, Norton's entry is poised to add a new dimension to the segment, offering riders a blend of British heritage and modern engineering.