Turkey Boycott | Trade, Travel, Brands: Amid India-Pak Tensions, Myntra, Ajio Drop Turkey’s Brands
A multipronged boycott of Turkey as well as Azerbaijan along with Pakistan, driven by public sentiment in India and strengthened by social media campaigns, has already had an economic and diplomatic impact. Turkey and Azerbaijan, that are also popular budget holiday destinations for Indians, have both issued statements backing Islamabad in the conflict. Now, not just travel but trade and brands are being impacted. Parmeshwar Bawa breaks down the details.
