Creator Economy
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India's Creator Economy To Drive Over $1 Trillion In Consumer Spending By 2030: Report
India's rapidly growing creator landscape is poised to drive over USD 1 trillion annually by 2030, which currently influences an estimated USD 350 billion in consumer expenditure each year.
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India Announces $1 Billion Fund For Creators' Economy Ahead Of WAVES Summit
The Centre on Thursday announced a USD 1 billion fund to give a boost to the emerging creators' economy in the country and reached out to envoys from over 100 countries seeking their participation in the first WAVES Summit to be held in Mumbai.
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Forbes 30 Under 30 List: Young Innovators Redefining AI, Green Tech, And Social Media
These leaders, with an average age of 27 and over $3.6 billion in funding, are shaping the future through innovation, sustainability, and creative influence.
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State of Unreal 2023 Announcements: Fortnite’s Unreal Editor, Unreal Engine 5.2, and More
Epic Games just held its State of Unreal 2023 presentation, revealing its long-term plans for content creation and new tools that can be implemented in upcoming games. Unreal Editor for Fortnite is now available as a public beta, allowing players to create and publish islands and gameplay experiences directly into Fortnite. The event also played ho...
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How Snapchat's AR Creators Are Developing and Monetising AR Content in India: Interview With Snapchat's Joe Darko
Snapchat has been working on features centred around AR for years, and is now helping creators monetise content on the photo and video messaging service. We sat down with Joe Darko, Snap's Global Head of AR Developer Relations, to understand the firm's AR content plans, the creator economy in India, and the launch of AR-related hardware from Snap.
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Snoop Dogg to Launch Web3 Live Streaming Platform ‘Shiller’, Aims to Improve Creator Economy
Snoop Dogg has co-founded ‘Shiller,’ a live streaming platform powered by Web3. The platform will enable users to token-gate their content, share products from commerce sites, and promote popular NFTs. Creators would also be able to monitor the monetisation of their content more freely.
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7 Lakh Jobs, Rs 6,800 Crores Through Indian Content Creators, Says YouTube
India's creator economy is booming and local creators on YouTube are annually contributing an estimated Rs 6,800 crore to the country's GDP and in the process generating 7 lakh jobs.
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Wynk Music Plans Foray Into Distribution Ecosystem; to Invest Rs. 100 Crore to Promote Music Talent
Wynk Music, the Airtel-owned music streaming service announced on Thursday that it will invest Rs. 100 crore as part of Wynk Studio. The new initiative aims to promote music talent and is expected to help the service enter the distribution ecosystem for independent artists based in India and overseas.
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'Influencer' Is Now a Popular Career Choice for Young People – Here's What You Should Know About the Creator Economy's Dark Side
The global influencer market is estimated to be worth $13.8 billion (roughly Rs. 1,08,900 crore) in 2021, but experts have uncovered a huge gap between those who find lucrative careers as influencers and everyone else. Influencers are expected to assess their own value and determine fees for their work, often undervaluing their own creative labour....
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Visa Launches Creator Program to Help Digital-Age Artists Understand and Use NFTs
Financial services provider Visa has recently launched a program to help creators expand their small businesses through non-fungible tokens (NFTs). Dubbed ‘Visa Creator Program’, the newly launched initiative will assist digital-first artists, musicians, fashion designers, and filmmakers.
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YouTube's Creator Ecosystem Contributed Rs. 6,800 Crore to Indian Economy in 2020: Report
YouTube’s creator ecosystem generated "considerable" economic value and contributed an estimated Rs. 6,800 crore to the Indian economy in 2020, according to a report.
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Meta Sets Up Office in Gurugram; to Skill 1 Crore Small Businesses, 250,000 Creators in India
Meta said it aims to skill 1 crore small businesses and 250,000 creators over the next three years in the country through its Centre for Fuelling India's New Economy (CFINE) in Delhi-NCR.
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Instagram to Create Marketplace to Connect Brands, Influencers; Will Help Creators Earn From Recommendations
Facebook CEO Mark Zuckerberg said the company will build new features starting with Instagram for content creators to earn money from recommending products on the app and a marketplace to help connect brands with influencers.
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Amid Vast India Unemployment, Biggest Job Creator Short of Labour
India's construction sector, the country's biggest job creator, is facing a shortage of workers amid a record increase in national unemployment. That's because internal migrants, who comprise about half India's workforce, are choosing to return to their villages after facing hunger and weeks of uncertainty in cities because of the coronavirus lockd...
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Shaking Up Elections, Corporate Tax: What India's 3-Year Plan Looks Like
Any talk of taxing farm incomes turned out to be a political hot potato but NITI Aayog's three-year action agenda - discussed between Prime Minister Narendra Modi and the Chief Ministers last week - has set out several ambitious goals.
-
India's Creator Economy To Drive Over $1 Trillion In Consumer Spending By 2030: Report
India's rapidly growing creator landscape is poised to drive over USD 1 trillion annually by 2030, which currently influences an estimated USD 350 billion in consumer expenditure each year.
-
India Announces $1 Billion Fund For Creators' Economy Ahead Of WAVES Summit
The Centre on Thursday announced a USD 1 billion fund to give a boost to the emerging creators' economy in the country and reached out to envoys from over 100 countries seeking their participation in the first WAVES Summit to be held in Mumbai.
-
Forbes 30 Under 30 List: Young Innovators Redefining AI, Green Tech, And Social Media
These leaders, with an average age of 27 and over $3.6 billion in funding, are shaping the future through innovation, sustainability, and creative influence.
-
State of Unreal 2023 Announcements: Fortnite’s Unreal Editor, Unreal Engine 5.2, and More
Epic Games just held its State of Unreal 2023 presentation, revealing its long-term plans for content creation and new tools that can be implemented in upcoming games. Unreal Editor for Fortnite is now available as a public beta, allowing players to create and publish islands and gameplay experiences directly into Fortnite. The event also played ho...
-
How Snapchat's AR Creators Are Developing and Monetising AR Content in India: Interview With Snapchat's Joe Darko
Snapchat has been working on features centred around AR for years, and is now helping creators monetise content on the photo and video messaging service. We sat down with Joe Darko, Snap's Global Head of AR Developer Relations, to understand the firm's AR content plans, the creator economy in India, and the launch of AR-related hardware from Snap.
-
Snoop Dogg to Launch Web3 Live Streaming Platform ‘Shiller’, Aims to Improve Creator Economy
Snoop Dogg has co-founded ‘Shiller,’ a live streaming platform powered by Web3. The platform will enable users to token-gate their content, share products from commerce sites, and promote popular NFTs. Creators would also be able to monitor the monetisation of their content more freely.
-
7 Lakh Jobs, Rs 6,800 Crores Through Indian Content Creators, Says YouTube
India's creator economy is booming and local creators on YouTube are annually contributing an estimated Rs 6,800 crore to the country's GDP and in the process generating 7 lakh jobs.
-
Wynk Music Plans Foray Into Distribution Ecosystem; to Invest Rs. 100 Crore to Promote Music Talent
Wynk Music, the Airtel-owned music streaming service announced on Thursday that it will invest Rs. 100 crore as part of Wynk Studio. The new initiative aims to promote music talent and is expected to help the service enter the distribution ecosystem for independent artists based in India and overseas.
-
'Influencer' Is Now a Popular Career Choice for Young People – Here's What You Should Know About the Creator Economy's Dark Side
The global influencer market is estimated to be worth $13.8 billion (roughly Rs. 1,08,900 crore) in 2021, but experts have uncovered a huge gap between those who find lucrative careers as influencers and everyone else. Influencers are expected to assess their own value and determine fees for their work, often undervaluing their own creative labour....
-
Visa Launches Creator Program to Help Digital-Age Artists Understand and Use NFTs
Financial services provider Visa has recently launched a program to help creators expand their small businesses through non-fungible tokens (NFTs). Dubbed ‘Visa Creator Program’, the newly launched initiative will assist digital-first artists, musicians, fashion designers, and filmmakers.
-
YouTube's Creator Ecosystem Contributed Rs. 6,800 Crore to Indian Economy in 2020: Report
YouTube’s creator ecosystem generated "considerable" economic value and contributed an estimated Rs. 6,800 crore to the Indian economy in 2020, according to a report.
-
Meta Sets Up Office in Gurugram; to Skill 1 Crore Small Businesses, 250,000 Creators in India
Meta said it aims to skill 1 crore small businesses and 250,000 creators over the next three years in the country through its Centre for Fuelling India's New Economy (CFINE) in Delhi-NCR.
-
Instagram to Create Marketplace to Connect Brands, Influencers; Will Help Creators Earn From Recommendations
Facebook CEO Mark Zuckerberg said the company will build new features starting with Instagram for content creators to earn money from recommending products on the app and a marketplace to help connect brands with influencers.
-
Amid Vast India Unemployment, Biggest Job Creator Short of Labour
India's construction sector, the country's biggest job creator, is facing a shortage of workers amid a record increase in national unemployment. That's because internal migrants, who comprise about half India's workforce, are choosing to return to their villages after facing hunger and weeks of uncertainty in cities because of the coronavirus lockd...
-
Shaking Up Elections, Corporate Tax: What India's 3-Year Plan Looks Like
Any talk of taxing farm incomes turned out to be a political hot potato but NITI Aayog's three-year action agenda - discussed between Prime Minister Narendra Modi and the Chief Ministers last week - has set out several ambitious goals.
